Purvah Green Power Private Limited, the renewable energy platform of CESC Limited under the RP-Sanjiv Goenka Group (RPSG), has signed its first commercial and industrial (C&I) power supply agreement with Prism Johnson Limited to develop a 49.5 MW wind project in Madhya Pradesh.
The project will be developed under the group captive model, with Prism Johnson holding a 26.5% stake in the project company and Purvah Green Power owning the remaining 73.5%. The wind project will supply renewable electricity to Prism Johnson’s manufacturing operations in Madhya Pradesh for a period of 25 years.
The agreement marks Purvah Green Power’s entry into the C&I renewable energy segment alongside its existing utility-contracted portfolio. The move forms part of RPSG’s broader strategy to establish a renewable energy platform with more than 10 GW of capacity.
Purvah plans to focus its C&I business on energy-intensive and hard-to-abate industries, where electricity accounts for a significant share of operating costs and power demand remains relatively continuous. The company aims to provide long-term renewable power solutions tailored to the requirements of such industrial consumers.
The 49.5 MW project will be financed through a combination of debt and equity, with equity contributions made in proportion to the ownership structure. Prism Johnson’s 26.5% stake meets the ownership threshold prescribed for captive generation under Rule 3 of the Electricity Rules, 2005.
Eligible captive power arrangements are exempt from the cross-subsidy surcharge and additional surcharge imposed by state distribution companies, which can help reduce the delivered cost of electricity for consumers. The captive structure also provides the renewable energy developer with a long-term offtaker that has an equity interest in the project.
The agreement follows the Electricity (Amendment) Rules, 2026, which revised the group captive framework earlier this year and are intended to provide greater regulatory clarity for such arrangements.
Purvah’s renewable energy portfolio has so far been primarily focused on utility offtake, including capacity earmarked for CESC’s distribution business. In August 2026, the company agreed to acquire a 1.4 GWp operating solar portfolio from ReNew Solar Power for an enterprise value of ₹4,859 crore.
Following the acquisition agreement, Purvah’s contracted renewable capacity stands at 4.8 GWp, including 1.8 GWp of operational capacity. The company also has 2.2 GWh of battery energy storage capacity under implementation.
Shashwat Goenka, Vice Chairman, RP-Sanjiv Goenka Group, said the company intends to build its C&I business around large industrial consumers with continuous power requirements and a need for long-term renewable energy supply.
Purvah is leveraging the operating experience of its parent company CESC, which has supplied electricity to industrial and commercial consumers since 1899 and currently serves 4.7 million consumers across seven locations. Its renewable platform includes solar, wind, hybrid generation and battery storage.
The company said the combination of generation and storage capabilities could enable it to offer industrial consumers increasingly firm and round-the-clock renewable power to meet continuous electricity demand.
India’s C&I segment is becoming an increasingly important source of renewable energy demand as businesses seek cost-competitive and reliable clean power to support decarbonisation targets. According to CRISIL Ratings, C&I renewable energy capacity is expected to rise from around 40 GW at the end of FY2026 to 57 GW by FY2028.
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