Euro Motors, the luxury automotive division of Alzayani Investments Group, has entered into a long-term renewable energy partnership with Positive Zero, the Middle East’s largest provider of decarbonization services and on-site solar solutions.
The agreement marks a significant milestone for the automotive sector in Bahrain, with plans to develop a 2.7 megawatt-peak (MWp) solar rooftop and carport project at Euro Motors’ Sitra facility. Once operational, the system is expected to generate 4.7 GWh of clean electricity annually—an amount equivalent to the yearly consumption of approximately 654 households.
The 25-year agreement is expected to reduce over 3,100 tons of greenhouse gas emissions each year. This environmental impact is comparable to planting nearly 52,000 trees and nurturing them for a decade.
Euro Motors, the authorized dealer of premier luxury brands such as BMW, Rolls Royce, Ferrari, Maserati, Land Rover, Jaguar, and MINI, is positioning itself at the forefront of green transformation in Bahrain’s automotive industry. The move aligns with Bahrain’s National Energy Strategy and its commitment to achieving net-zero carbon emissions by 2060.
Positive Zero will lead the end-to-end design, financing, installation, and ongoing maintenance of the project, enabling Euro Motors to benefit from both energy cost savings and reduced environmental impact.
The signing ceremony was attended by prominent stakeholders, including:
- Mohammed Abdulghaffar Hussain, Chairman, Positive Zero
- David Auriau, CEO, Positive Zero
- Laurent Longuet, CEO, SirajPower (a Positive Zero subsidiary)
- Rashid Zayed Alzayani, Managing Director, Euro Motors
- Richard Gough, General Manager, Euro Motors
- Rashed Hamed Alzayani, Managing Director, Midal Solar
- Khalid A. Latif, CEO, Midal Solar
Commenting on the partnership, Rashid Z. Alzayani, Managing Director of Euro Motors, said:
“We’re proud to launch this major new sustainability project with Positive Zero, which sets a new benchmark for Bahrain’s automotive sector. As the industry evolves, we must find intelligent ways to give back to the environment. This project supports the national goal of reducing emissions and moving toward a net-zero future.”
David Auriau, CEO of Positive Zero, added:
“Our collaboration with Euro Motors demonstrates the tangible benefits of our decarbonization-as-a-service model. This project will significantly lower operational emissions and costs while helping Bahrain transition to clean energy.”
Rashed Hamed Alzayani, Managing Director of Midal Solar, the project’s EPC contractor, stated:
“We are proud to contribute our engineering expertise to this landmark initiative, reinforcing the Kingdom’s commitment to sustainability. With over 7.2 MWp of solar projects completed to date, Midal Solar remains committed to driving innovation and reducing CO₂ emissions across the region.”
This collaboration underscores a growing trend in Bahrain’s private sector toward integrating renewable energy solutions into business operations, reflecting a broader national and regional shift toward environmental stewardship and sustainable growth.
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