Hydrogen Council CEO: Industry’s asks are the same, but the politics aren’t

  • Gas
  • June 1, 2026

Jemelkova speaking at the International Hydrogen Trade Forum © Hydrogen Council


Four years after Europe’s gas crisis accelerated hydrogen ambitions, the industry is still asking governments for many of the same things. Demand guarantees, faster permitting, regulatory certainty, and public market intervention remain at the centre of calls for support.

In light of the current Middle East conflict, however, what may be changing is the context around those requests, Hydrogen Council CEO Ivana Jemelkova told H2 View.

“The starting point of the conversation has evolved,” Jemelkova said. “It’s really all about the impacts of the succession of crises. We hit the wall time and time again, so maybe when we hit the wall for the third time, we can start thinking about things a little differently.”

Despite the more urgent geopolitical backdrop and growing visibility of projects under construction, the sector remains heavily dependent on policy execution to create commercially viable demand at scale.

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