Avaada Group, one of India’s major integrated clean energy companies, has launched a new brand campaign titled “Always Clean, Always On.” The campaign highlights the growing importance of reliable, round-the-clock clean energy in a world that is becoming increasingly digital and electricity-dependent. It made its first appearance on Kaun Banega Crorepati (KBC), one of India’s most popular television programs, giving it a high-visibility platform and helping start a nationwide discussion on the future of energy and technology.
The campaign comes at a time when the world is moving into a new era of industrial transformation driven by artificial intelligence, advanced manufacturing, robotics, data centers, and intelligent infrastructure. All of these technologies rely heavily on continuous, scalable, and clean electricity. As digitalization accelerates, energy availability has become a critical limiting factor, shaping the pace of future growth. Companies capable of delivering clean power at scale, throughout the day, are increasingly seen as central to supporting this next phase of development.
Vineet Mittal, Chairman of Avaada Group, explained that digitalization has become the core of economic growth around the world. He noted that AI, automation, and precision manufacturing depend on extremely high levels of electricity. The energy demand created by these technologies is not just increasing gradually—it is rising exponentially. He emphasized that if future industries are built on intelligence and computation, then this intelligence must be powered by clean, dependable electricity.
Mittal also stated that Avaada aims to support technological progress without harming the environment. The “Always Clean, Always On” campaign reflects the company’s readiness to supply the energy needs of the AI-driven economy through a combination of solar, wind, hybrid solutions, pumped hydro storage, and battery storage systems that are scalable and reliable. Avaada Group currently has 6 GWp of operational renewable energy capacity and more than 26 GWp under development. This places the company in a strong position to support the next generation of AI-based technologies and large-scale digital infrastructure with clean, consistent power.
The campaign film, produced by Leo India, uses the perspective of a child interacting with an AI assistant to tell a deeper story. Each simple question asked by the child triggers a large amount of unseen digital activity, showing the enormous computing power and electricity required for AI systems to generate responses. As the film zooms out, viewers are shown how rapidly AI’s energy needs are growing, and why clean, dependable energy is becoming essential.
During the campaign’s premiere, Amitabh Bachchan delivered a powerful message in his signature voice. He urged viewers to imagine the massive increase in electricity demand that will come as AI usage grows from a single search today to billions of searches in the future. He warned that without enough energy, both questions and answers will come to a halt, leaving only darkness. His statement captured the urgency of ensuring a strong, clean energy foundation for the future.
The campaign also draws attention to a major global challenge: power constraints. Industries such as semiconductor manufacturing, hyperscale data centers, and automated factories are already facing delays because of insufficient or unreliable power supply. In this environment, having guaranteed access to energy becomes a key competitive strength. Avaada’s portfolio of clean energy solutions—including large-scale renewables, storage systems, green hydrogen, and upcoming green data centers—positions the company as a central player in enabling a digital and low-carbon economy.
While the main campaign film focuses on the energy needs of AI, upcoming phases will explore the power requirements of other fast-growing sectors such as advanced manufacturing, electric mobility, digital services, and green hydrogen. The full campaign will be promoted through print media, digital channels, and outdoor advertising over the coming weeks.
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