Ahead of World Environment Day on June 5, Avaada Group, India’s leading integrated clean energy company, has launched a powerful new climate awareness film as part of its campaign #MissionImPossible.
The campaign encourages everyone to see climate change not as a distant threat, but as something we are already experiencing, through rising temperatures, polluted air, and changing weather around us.
This is an initiative by Mr. Vineet Mittal, Chairman Avaada Group, instead of using future predictions, data points or dramatic visuals, the film focuses on what people are feeling every day: discomfort, disruption and uncertainty caused by a changing climate.
MissionImPossible aims to make climate action personal and challenge people’s disinterest and ask them to take personal responsibility: Climate Change is no longer abstract, it’s showing up in our food, our breath, and our day-to-day discomfort. It highlights how our daily choices – How we consume, How we waste and How we live; are shaping the future we are stepping into.
The campaign is being amplified across digital platforms, employee networks, and media touchpoints leading up to World Environment Day, driving home the message that what they call impossible, we call necessary.
It is Mission ImPossible, It is I’M, It is I’M Possible
This campaign was conceptualized and Initiated by Mr. Vineet Mittal, Chairman Avaada Group and executed by Avaada’s Inhouse Marketing and Corporate Communications team with help of Big Trunk Communications.
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